Live Chat +1-877-593-1623 +1-734-579-2562 Study Portal Apply Now

Program Overview

  • Duration

    1 Year (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    14

  • Total Credit Hours

    84 Hours

Our Business Analytics program focuses on transforming data into actionable insights. Students learn advanced analytical techniques and tools to drive data-driven decision-making, enhancing business performance and strategic planning through data analysis.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Business Analytics Analysis

This course provides an in-depth exploration of analytical techniques used in business analytics. It covers the tools and methods used to analyze business data and support decision-making processes.

Business Analytics Applications

This course examines the practical applications of business analytics. It focuses on the use of analytical tools and techniques to manage operations and support decision-making in various organizational contexts.

Business Analytics Strategies

This course covers the strategic aspects of business analytics. It focuses on the development and implementation of data-driven strategies that align with organizational goals and enhance business performance.

Business Analytics Principles

This course explores the core principles of business analytics. It covers the fundamental theories and practices essential for effective data analysis and decision-making within organizations.

Fundamentals of Business Analytics

This course delves into the fundamental principles and practices of business analytics. Students will gain a comprehensive understanding of how data analysis supports business decision-making and enhances organizational performance.

Introduction to Business Analytics

This course provides an introduction to the fundamental concepts of business analytics. It covers the principles, strategies, and applications of data analysis in business contexts, preparing students for further studies in business analytics.

Cost of Attendance

Tuition Fee Breakdown Cost
ASSOCIATE TO BACHELORS DEGREE $18,480
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $18,480
WHERE AFFORDABILITY

Meets Opportunity

At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore SMICH’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours

84 Hours

Course Duration

1 Year (Self-Paced) Program

Courses Offered

14

THE SMICH Community is Waiting for You!

Become a part of the dynamic online community at Southeastern Michigan University.
Learn all about our online study options while pursuing your distance learning program.
Get all your questions answered and immerse yourself in a supportive and engaging community.

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Business Analytics Analysis

Topics Covered in This Course:
  In Section 1 Exploratory Data Analysis of this course you will cover these topics:
  • Techniques for Exploring Data
  • Identifying Patterns and Trends
  • Data Cleaning and Preparation
  In Section 2 Statistical Analysis of this course you will cover these topics:
  • Descriptive Statistics
  • Inferential Statistics
  • Advanced Statistical Techniques
  In Section 3 Predictive Analytics of this course you will cover these topics:
  • Building Predictive Models
  • Evaluating Model Accuracy
  • Practical Applications
  In Section 4 Prescriptive Analytics of this course you will cover these topics:
  • Optimization Techniques
  • Decision Support Systems
  • Implementing Prescriptive Analytics
  In Section 5 Visualization and Reporting of this course you will cover these topics:
  • Data Visualization Tools
  • Creating Effective Reports
  • Communicating Analytical Insights

Business Analytics Applications

Topics Covered in This Course:
  In Section 1 Marketing Analytics of this course you will cover these topics:
  • Customer Segmentation
  • Campaign Analysis
  • Customer Lifetime Value
  In Section 2 Financial Analytics of this course you will cover these topics:
  • Financial Performance Analysis
  • Risk Management
  • Forecasting and Budgeting
  In Section 3 Operational Analytics of this course you will cover these topics:
  • Supply Chain Optimization
  • Inventory Management
  • Process Improvement
  In Section 4 Human Resources Analytics of this course you will cover these topics:
  • Workforce Planning
  • Employee Performance Analysis
  • Talent Management
  In Section 5 Case Studies and Best Practices of this course you will cover these topics:
  • Real-World Business Applications
  • Lessons Learned from Business Analytics
  • Industry Best Practices

Business Analytics Strategies

Topics Covered in This Course:
  In Section 1 Strategic Use of Analytics of this course you will cover these topics:
  • Developing Analytics Strategies
  • Aligning Analytics with Business Goals
  • Creating a Data-Driven Culture
  In Section 2 Data-Driven Decision Making of this course you will cover these topics:
  • Frameworks for Decision Making
  • Role of Analytics in Strategic Planning
  • Case Studies of Data-Driven Decisions
  In Section 3 Analytics for Competitive Advantage of this course you will cover these topics:
  • Identifying Opportunities through Analytics
  • Competitive Analysis
  • Leveraging Data for Innovation
  In Section 4 Implementation of Analytics Projects of this course you will cover these topics:
  • Project Management for Analytics
  • Resource Allocation
  • Monitoring and Measuring Success
  In Section 5 Change Management in Analytics of this course you will cover these topics:
  • Leading Change Initiatives
  • Overcoming Resistance to Change
  • Building Analytics Capabilities

Business Analytics Principles

Topics Covered in This Course:
  In Section 1 Principles of Data Analysis of this course you will cover these topics:
  • Data Analysis Frameworks
  • Data Quality and Governance
  • Statistical Foundations
  In Section 2 Predictive Modeling of this course you will cover these topics:
  • Introduction to Predictive Modeling
  • Techniques for Building Models
  • Evaluating Model Performance
  In Section 3 Optimization Techniques of this course you will cover these topics:
  • Linear Programming
  • Integer Programming
  • Optimization in Business Contexts
  In Section 4 Simulation and Risk Analysis of this course you will cover these topics:
  • Monte Carlo Simulation
  • Risk Assessment and Management
  • Scenario Analysis
  In Section 5 Ethics in Business Analytics of this course you will cover these topics:
  • Ethical Issues in Data Analysis
  • Data Privacy and Security
  • Responsible Data Use

Fundamentals of Business Analytics

Topics Covered in This Course:
  In Section 1 Core Concepts in Business Analytics of this course you will cover these topics:
  • Introduction to Core Concepts
  • Role of Business Analytics
  • Key Metrics and KPIs
  In Section 2 Statistical Analysis for Business of this course you will cover these topics:
  • Basic Statistical Techniques
  • Hypothesis Testing
  • Regression Analysis
  In Section 3 Data Mining and Machine Learning of this course you will cover these topics:
  • Introduction to Data Mining
  • Machine Learning Algorithms
  • Applications in Business
  In Section 4 Big Data and Analytics of this course you will cover these topics:
  • Understanding Big Data
  • Tools and Technologies for Big Data
  • Big Data Applications
  In Section 5 Advanced Data Visualization of this course you will cover these topics:
  • Principles of Data Visualization
  • Designing Effective Visuals
  • Interactive Dashboards

Introduction to Business Analytics

Topics Covered in This Course:
  In Section 1 Foundations of Business Analytics of this course you will cover these topics:
  • Overview of Business Analytics
  • Importance of Data-Driven Decision Making
  • Historical Evolution of Business Analytics
  In Section 2 Data Collection and Management of this course you will cover these topics:
  • Data Sources and Types
  • Data Collection Methods
  • Data Management Systems
  In Section 3 Data Analysis Techniques of this course you will cover these topics:
  • Descriptive Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  In Section 4 Business Intelligence Tools of this course you will cover these topics:
  • Overview of BI Tools
  • Data Visualization Techniques
  • Reporting and Dashboarding
  In Section 5 Applications of Business Analytics of this course you will cover these topics:
  • Marketing Analytics
  • Financial Analytics
  • Operational Analytics
✖

Course Details

APPLY NOW

Copyright © Southeastern Michigan University. All Rights Reserved.