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Program Overview

  • Duration

    1 Year (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    14

  • Total Credit Hours

    84 Hours

In our Management program at Southeastern Michigan University, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Principles of Management Skills

This course introduces you to the various skills required by an individual to solve problems occurring at individual and organizational level. These skills include; motivating others, building relationships by communicating supportively, gaining power and influence, empowering and delegating etc.

Introduction to Entrepreneurship

This course is an introduction to the concept of Entrepreneurship. It examines the factors that lead towards entrepreneurial success as well as the skills and behaviours necessary to be a successful entrepreneur.

Introduction to Management

This course covers the broad areas of planning, leading, organizing and controlling and spans classical to contemporary approaches to management thinking. More specifically topics and themes include: ethics, rationality, strategic frameworks and international business, HRM, organizational change and innovation.

International Business

This course is designed to provide you with a comprehensive view of International Business, its strategy, political and economic integration involved in International Trade. This course also discusses the various Entry Modes of Business in International market.

Introduction to Organizational Behavior

This course provides an overview of topics and concepts in the field of Organizational Behavior (OB). Emphasis is on developing a theoretical grasp of issues and problems and an understanding of practical implications of various theories of human behavior at work.

Introduction to Conflict Management

Conflict is a part of life. This course explores how to develop the universal skill of negotiation. It explores the complexities of negotiations, by looking at how conflict is related and how temperaments and personality traits impact the process.

Cost of Attendance

Tuition Fee Breakdown Cost
ASSOCIATE TO BACHELORS DEGREE $18,480
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $18,480
WHERE AFFORDABILITY

Meets Opportunity

At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore SMICH’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours

84 Hours

Course Duration

1 Year (Self-Paced) Program

Courses Offered

14

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Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Principles of Management Skills

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    - developing self-awareness
    - managing personal stress
  In Section 2 of this course you will cover these topics:
    - solving problems analytically and creatively
    Building relationships by communicating supportively
  In Section 3 of this exam you will be evaluated on below listed topics:
    Gaining power and influence
    Motivating others
  In Section 4 of this course you will cover these topics:
    Managing conflict
    - empowering and delegating
  In Section 5 of this course you will cover these topics:
    - building effective teams and teamwork
    Leading positive change

Introduction to Entrepreneurship

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The foundations of entrepreneurship
    Inside the entrepreneurial mind: from ideas to reality
    Designing a competitive business model and building a solid strategic plan
  In Section 2 of this course you will cover these topics:
    Conducting a feasibility analysis and crafting a winning business plan
    Forms of business ownership
    Franchising and the entrepreneur
  In Section 3 of this exam you will be evaluated on below listed topics:
    Buying an existing business
    Building a powerful marketing plan
    E-commerce and the entrepreneur
  In Section 4 of this course you will cover these topics:
    Pricing strategies
    Creating a successful financial plan
    Managing cash flow
  In Section 5 of this course you will cover these topics:
    Sources of financing: debt and equity
    Choosing the right location
    Global aspects of entrepreneurship
    Building a new venture team and planning for the next generation

Introduction to Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction
    Managing change
    Evaluating the external environment
  In Section 2 of this course you will cover these topics:
    Managing within cultural contexts
    Ethics and social responsibility
    Strategic management
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizational structure and design
    Planning
    Decision making
  In Section 4 of this course you will cover these topics:
    Leadership i: basic concepts and practices.
    Leadership ii: approaches and issues.
    Motivation
  In Section 5 of this course you will cover these topics:
    Groups and teams
    Communication and negotiation
    Managing human resources
    Control
    Organizational development and transformation

International Business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An overview of international business.
    Global marketplaces and business centers.
    Legal, technological, and political forces.
  In Section 2 of this course you will cover these topics:
    The role of culture.
    Ethics and social responsibility in international business.
    International trade and investment theory.
  In Section 3 of this exam you will be evaluated on below listed topics:
    International monetary system and the balance of payments.
    Foreign exchange and international financial markets.
    Formulation of national trade policies.
  In Section 4 of this course you will cover these topics:
    International cooperation among nations
    International strategic management.
    Strategies for analyzing and entering foreign markets.
    International strategic alliances.
    International organization design and control.
    Leadership and employee behavior in international business.
  In Section 5 of this course you will cover these topics:
    International marketing.
    International operations management.
    International financial management.
    International accounting and taxation.
    International human resource management and labor relations.

Introduction to Organizational Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to organizational behavior
    Foundations of individual behavior
    Personality and values
  In Section 2 of this course you will cover these topics:
    Perception and individual decision making
    Motivation concepts
    Motivation: from concepts to applications
  In Section 3 of this exam you will be evaluated on below listed topics:
    Emotions and moods
    Foundations of group behavior
    Understanding work teams
  In Section 4 of this course you will cover these topics:
    Communication
    Leadership
    Power and politics
  In Section 5 of this course you will cover these topics:
    Conflict and negotiation
    Foundations of organization structure
    Organizational culture
    Organizational change and development

Introduction to Conflict Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining negotiation and its components
  In Section 2 of this course you will cover these topics:
    Personality
    Conflict
    Negotiation style
  In Section 3 of this exam you will be evaluated on below listed topics:
    Key negotiating temperaments
    Communicating in negotiation
    A note on cultural and gender differences
    Interests and goals in negotiation
  In Section 4 of this course you will cover these topics:
    Understanding the importance of perception in negotiation
    Effects of power in negotiation
    Asserting yourself
  In Section 5 of this course you will cover these topics:
    Principles of persuasion
    Rules of negotiation and common mistakes
    The negotiation process and preparation
    Alternative styles, strategies, and techniques of negotiation
    Team negotiation
    Negotiation in leadership and public relations
    Third-party intervention
    Using your personal negotiating power
    Post-negotiation evaluation
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