Program Overview
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Duration
6 Months (Self-Paced) Program
Can be done in 6 months
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Total Courses
5
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Total Credit Hours
30 Hours
In our Advertising program at Southeastern Michigan University, we provide students with a comprehensive and multifaceted education in the world of advertising. Our curriculum seamlessly blends academic depth with hands-on experience, ensuring that students acquire a profound understanding of financial principles, ethical accounting practices, and critical problem-solving skills.
Core Business Foundation:
The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.
Professional Development And Networking:
Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.
Global Business Engagement:
The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.
Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.
This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.
A major goal of the course is to give you a basic understanding of the problems involved in making media decisions and how such decisions relate to the overall advertising and marketing process.
Conflict is a part of life. This course explores how to develop the universal skill of negotiation. It explores the complexities of negotiations, by looking at how conflict is related and how temperaments and personality traits impact the process.
The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.
Cost of Attendance
| Tuition Fee Breakdown | Cost |
|---|---|
| GRADUATE DIPLOMA | $6,450 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $6,450 |
WHERE AFFORDABILITY
Meets Opportunity
At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.
Our Eligibility Criteria
Explore SMICH’s Eligibility Criteria for Students Worldwide
Eligibility Criteria
Bachelor's degree, or equiv. International Education
Credit Hours
30 Hours
Course Duration
6 Months (Self-Paced) Program
Courses Offered
5