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Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60 Hours

In the Business and Public Administration program, students explore the intersection of private and public sector management. Our curriculum emphasizes leadership and administrative skills essential for effective governance and business operations, preparing graduates to address challenges in both domains.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Advanced Business and Public Administration Concepts

This advanced course explores complex business and public administration concepts. It is designed for students with a solid understanding of fundamental principles who wish to deepen their knowledge in specialized areas.

Business and Public Administration Innovations

This course explores innovative practices and emerging trends in business and public administration. It covers the latest technological advancements and how they are transforming the administrative landscape in both sectors.

Business and Public Administration Leadership

This course focuses on leadership principles and practices in business and public administration. It covers the skills and strategies needed to lead teams and manage operations within organizations in both sectors.

Business and Public Administration Research Methods

This course covers research methodologies applicable to business and public administration. It provides students with the tools and techniques needed to conduct rigorous research and contribute to the body of knowledge in these fields.

Professional Practice in Business and Public Administration

This course provides practical knowledge and skills needed for professional practice in business and public administration. It covers real-world challenges and solutions, preparing students for careers in these fields.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTERS DEGREE $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore SMICH’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Business and Public Administration Concepts

Topics Covered in This Course:
  In Section 1 Advanced Management Theories of this course you will cover these topics:
  • Contemporary Management Theories
  • Organizational Development
  • Leadership in the Modern Business Environment
  In Section 2 Strategic Innovation and Change of this course you will cover these topics:
  • Managing Innovation
  • Change Management Strategies
  • Organizational Transformation
  In Section 3 Global Business Strategies of this course you will cover these topics:
  • International Business Environment
  • Global Strategic Management
  • Cross-Cultural Management
  In Section 4 Public Administration Innovations of this course you will cover these topics:
  • Innovations in Public Service Delivery
  • Public-Private Partnerships
  • Digital Government
  In Section 5 Sustainability and Ethics of this course you will cover these topics:
  • Sustainable Business Practices
  • Ethical Decision Making in Business and Public Administration
  • Corporate Sustainability Reporting

Business and Public Administration Innovations

Topics Covered in This Course:
  In Section 1 Innovation in Administrative Technology of this course you will cover these topics:
  • Emerging Technologies in Administration
  • Impact of Digital Transformation
  • Technology Adoption in Business and Public Administration
  In Section 2 Blockchain and Administration of this course you will cover these topics:
  • Introduction to Blockchain Technology
  • Applications in Business and Public Administration
  • Case Studies of Blockchain Implementation
  In Section 3 Artificial Intelligence and Machine Learning of this course you will cover these topics:
  • AI and ML in Administrative Processes
  • Automation of Administrative Tasks
  • Predictive Analytics
  In Section 4 Cloud Computing and Administration of this course you will cover these topics:
  • Benefits of Cloud Computing
  • Implementation Challenges
  • Security and Compliance Issues
  In Section 5 Future Trends in Business and Public Administration of this course you will cover these topics:
  • Internet of Things (IoT)
  • Big Data and Analytics
  • Sustainability and Green Practices

Business and Public Administration Leadership

Topics Covered in This Course:
  In Section 1 Leadership Fundamentals of this course you will cover these topics:
  • Key Leadership Theories
  • Leadership Styles and Traits
  • Ethical Leadership
  In Section 2 Leading Business and Public Administration Teams of this course you will cover these topics:
  • Team Dynamics and Collaboration
  • Conflict Resolution
  • Motivating and Inspiring Teams
  In Section 3 Strategic Leadership of this course you will cover these topics:
  • Vision and
  • Strategic Planning and Execution
  • Change Management
  In Section 4 Financial Leadership Skills of this course you will cover these topics:
  • Budgeting and Financial Planning
  • Performance Management
  • Financial Decision Making
  In Section 5 Developing Future Leaders of this course you will cover these topics:
  • Mentoring and Coaching
  • Leadership Development Programs
  • Succession Planning

Business and Public Administration Research Methods

Topics Covered in This Course:
  In Section 1 Introduction to Research in Business and Public Administration of this course you will cover these topics:
  • Importance of Research
  • Types of Research Methods
  • Research Ethics
  In Section 2 Qualitative Research Methods of this course you will cover these topics:
  • Case Study Research
  • Interviews and Focus Groups
  • Content Analysis
  In Section 3 Quantitative Research Methods of this course you will cover these topics:
  • Survey Design and Administration
  • Statistical Analysis
  • Data Interpretation
  In Section 4 Mixed Methods Research of this course you will cover these topics:
  • Combining Qualitative and Quantitative Approaches
  • Triangulation Techniques
  • Integrative Data Analysis
  In Section 5 Writing and Presenting Research of this course you will cover these topics:
  • Academic Writing Skills
  • Preparing Research Reports
  • Presenting Research Findings

Professional Practice in Business and Public Administration

Topics Covered in This Course:
  In Section 1 Professional Standards and Ethics of this course you will cover these topics:
  • Administrative Standards and Regulations
  • Ethical Issues in Business and Public Administration
  • Professional Conduct
  In Section 2 Practical Administrative Skills of this course you will cover these topics:
  • Financial Reporting and Analysis
  • Budgeting and Forecasting
  • Tax Planning and Compliance
  In Section 3 Managing Administrative Projects of this course you will cover these topics:
  • Project Management Techniques
  • Resource Allocation
  • Performance Monitoring
  In Section 4 Case Studies in Business and Public Administration of this course you will cover these topics:
  • Real-World Examples
  • Lessons Learned
  • Best Practices
  In Section 5 Career Development in Business and Public Administration of this course you will cover these topics:
  • Job Search Strategies
  • Networking and Professional Associations
  • Continuing Education and Certifications
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