Program Overview
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Duration
1 Year (Self-Paced)
Can be done in 6 months
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Total Courses
10
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Total Credit Hours
60 Hours
In our Entrepreneurship program at Southeastern Michigan University, we offer students a comprehensive education that blends academic excellence with practical experience. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to succeed as entrepreneurs.
Core Business Foundation:
The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.
Professional Development And Networking:
Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.
Global Business Engagement:
The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.
This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.
This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.
This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.
This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.
This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.
Strategic Entrepreneurship emphasizes entrepreneurial strategy issues of concern to entrepreneurs. This course will help you to focus on entrepreneurial opportunities, creativity, sources for start-up ideas, and the special challenges of starting a new venture, or changing an existing one. This course fulfills the core strategy requirement.
The course aims to engage you on contemporary issues pertaining to the management of quality in services and manufacturing, in international and domestic markets, as well as in the private and public sectors. Further, the conceptual and analytical skills developed in this course should enable you to provide leadership in managing for quality.
This course presents negotiation theory – strategies and styles – within an employment context. The course covers conflict management as a first party and as a third party: third-party skills include helping others deal directly with their conflicts, mediation, investigation, arbitration, and helping the system change as a result of a dispute.
This course addresses change management practices for entrepreneurs who wants to better understand the human dynamics while implementing any change initiative. The course will tackle how to effectively integrate essential change management activities and milestones, within the overall business improvements/projects initiatives to achieve maximum results.
This course illustrates how successful entrepreneurs must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly course offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Cost of Attendance
| Tuition Fee Breakdown | Cost |
|---|---|
| MASTERS DEGREE | $27,000 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $27,000 |
WHERE AFFORDABILITY
Meets Opportunity
At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.
Our Eligibility Criteria
Explore SMICH’s Eligibility Criteria for Students Worldwide
Eligibility Criteria
Bachelor's Degree or equiv. international education
Credit Hours
60 Hours
Course Duration
1 Year (Self-Paced)
Courses Offered
10