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Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60 Hours

In our Hospitality Management program at Southeastern Michigan University, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Hospitality Financial Management

This course presents financial concepts and explains how they apply to specific operations within the hospitality industry. Each chapter contains material specific to the industry–from financial statements that follow the lodging industry standards to financial ratios used to determine paid occupancy percentage, average room rate.

Hrm in Hospitality Industry

This course examines how HR activities take place in Hospitality Industry. The course provides detailed explanation of recruitment, selection, training and development and Retention strategies companies adopt in Hospitality industry.

Strategic Hospitality Management

This course is based on scientific research within the industry; this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance.

Hospitality Marketing and Sales

This course goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The course explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing you with a customer focused perspective.

Cases in Hospitality Operations

This course provides the secrets of quality Service in Hospitality Industry. The course presents an overview of Hotel Business. Hospitality ethics which is an essential practice to be followed by businesses is discussed.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTERS DEGREE $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore SMICH’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

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Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Hospitality Financial Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction.
    Financial markets and financial instruments.
  In Section 2 of this course you will cover these topics:
    Review of financial statements and selected ratios.
    The relationship between risk and return.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Time value of money.
    Fixed income securities: bonds and preferred stock.
  In Section 4 of this course you will cover these topics:
    Common stock.
    Cost of capital.
  In Section 5 of this course you will cover these topics:
    Introduction to capital budgeting and cash flow estimation.
    Capital budgeting decision methods.
    An introduction to hotel valuation.
    Capital structure.

HRM in Hospitality Industry

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Hospitality human resource management: an overview.
    H.r. dichotomy: do we serve the staff or the shareholders?
    How the government got involved in our business.
  In Section 2 of this course you will cover these topics:
    The legal environment.
    Employee relations and labor relations.
    Management ethics.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Protecting employee rights.
    Recruitment and selection strategies.
    Training and development strategies.
  In Section 4 of this course you will cover these topics:
    Employee retention strategies.
    Performance management systems.
    Communication strategies.
  In Section 5 of this course you will cover these topics:
    Leadership strategies.
    Employee motivation.
    Putting it all together.

Strategic Hospitality Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Leadership, strategy and the value adding manager
    The coalignment model
  In Section 2 of this course you will cover these topics:
    General concepts in scanning
    Identifying forces driving change
  In Section 3 of this exam you will be evaluated on below listed topics:
    Scanning the remote environment
    Scanning the task environment
  In Section 4 of this course you will cover these topics:
    Investing in competitive methods
    Competitive methods and industry performance
  In Section 5 of this course you will cover these topics:
    Developing, maintaining and enhancing core competencies
    Implementation and execution of strategy-achieving and managing coalignment

Hospitality Marketing and Sales

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: marketing for hospitality and tourism.
    Service characteristics of hospitality and tourism marketing.
    The role of marketing in strategic planning.
  In Section 2 of this course you will cover these topics:
    The marketing environment.
    Marketing information systems and marketing research.
    Consumer markets and consumer buying behavior.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizational buyer behavior and group markets.
    Market segmentation, targeting, and positioning.
    Designing and managing products.
  In Section 4 of this course you will cover these topics:
    Internal marketing.
    Building customer loyalty through quality.
    Pricing products: pricing considerations, approaches and strategy.
  In Section 5 of this course you will cover these topics:
    Distribution channels.
    Promoting products: communication and promotion policy and advertising.
    Promoting products: public relations and sales promotion.
    Professional sales.*
    Electronic marketing: internet marketing, database marketing and direct marketing.*
    Destination marketing.
    Next years marketing plan.

Cases in Hospitality Operations

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Travel/tourism and hospitality: services for those away from home.
    The and ldquo;secret and rdquo; of quality service.
    Managers must manage.
    Overview: hotel, hotels, hotels!
    Full-service hotels.
    Limited-service hotels.
  In Section 2 of this course you will cover these topics:
    Extended stay hotels.
    Convention hotels and conference centers.
    Resorts and timeshares.
    Overview: profit-making -commercial- foodservices.
    Food and beverage operations in hotels.
    Upscale restaurants.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Casual service -mid-scale- restaurants.
    Family-service restaurants.
    Quick-service restaurants.
    Off-site catering.
    Contract management companies in non-commercial foodservices.
    Foodservices in educational organizations.
  In Section 4 of this course you will cover these topics:
    Dietary services in healthcare facilities.
    The business of business and industry foodservices.
    Vending and office coffee services.
    Private club management.
    Cruise lines: a close look at resorts on water.
    Casino entertainment management.
  In Section 5 of this course you will cover these topics:
    Sports and recreational foodservices: part of the leisure service market.
    Management of amusement and theme parks.
    Professional meeting management.
    Exhibition -trade show- management.
    Special events management.
    Planning your hospitality career.
    The job search: your first professional position.
    Your first professional position: celebrate success.
    Entrepreneur or intrapreneur?
    Domestic or global hospitality positions -or both-?
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Course Details

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