Program Overview
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Duration
1 Year (Self-Paced)
Can be done in 6 months
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Total Courses
10
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Total Credit Hours
60 Hours
In our Product and Brand Management program at Southeastern Michigan University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.
Core Business Foundation:
The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.
Professional Development And Networking:
Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.
Global Business Engagement:
The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.
This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.
This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.
This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.
This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.
This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.
This course teaches the techniques of managing or leading the process of new product development that have been found effective. Emphasis is placed on how much control is desirable and how that control can be exercised in a setting where creativity has traditionally played a larger role than discipline.
This course shows you how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This course explains how companies attract and retain customers. The course emphasizes the importance of positive word-of-mouth in getting and keeping customers.It explains that exceeding customer expectations is the key to success in customer service.
Strategic Brand Management is intended for you to gain a more in-depth understanding of marketing management issues. This will be achieved within a branding framework and is suitable for managers of all types of organizations, not just those who manage highly visible brands.
Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.
Cost of Attendance
| Tuition Fee Breakdown | Cost |
|---|---|
| MASTERS DEGREE | $27,000 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $27,000 |
WHERE AFFORDABILITY
Meets Opportunity
At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.
Our Eligibility Criteria
Explore SMICH’s Eligibility Criteria for Students Worldwide
Eligibility Criteria
Bachelor's Degree or equiv. international education
Credit Hours
60 Hours
Course Duration
1 Year (Self-Paced)
Courses Offered
10