Program Overview
-
Duration
1 Year (Self-Paced)
Can be done in 6 months
-
Total Courses
10
-
Total Credit Hours
60 Hours
In our Quality Management program at Southeastern Michigan University, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the field of advertising.
Core Business Foundation:
The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.
Professional Development And Networking:
Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.
Global Business Engagement:
The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.
This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.
This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.
This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.
This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.
This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.
The essence of supply chain management is integrated planning of product development. This includes functional coordination of activities within the firm, among the firm and its vendors, and among the firm and its customers. This course is designed to Ensure Quality standards during this step of Supply Chain.
Statistical Quality Design and Control course introduces you to product design and control process using statistical methods. In this course, you will examine a company's production and processing capacity, along with the product quality loss when production exceeds that capacity. You will also be analyzing the products' performance with respect to quality standards.
In this course, you will learn the leadership and communication skills to support quality management in organizations. Through team-based projects, learn how to master the most difficult aspects of quality management. Discover how quality management ensures that concepts—such as teamwork, employee empowerment and continuous improvement.
The aim of this course is to critically examine the concept of strategy in the quality management of products. It examines different approaches to strategy and strategic quality management and traces the development of strategic quality management as an academic discipline.
Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides you with an understanding of what advanced market research can do, how it is carried out, and the different sorts of market research data commonly encountered.
Cost of Attendance
| Tuition Fee Breakdown | Cost |
|---|---|
| MASTERS DEGREE | $27,000 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $27,000 |
WHERE AFFORDABILITY
Meets Opportunity
At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.
Our Eligibility Criteria
Explore SMICH’s Eligibility Criteria for Students Worldwide
Eligibility Criteria
Bachelor's Degree or equiv. international education
Credit Hours
60 Hours
Course Duration
1 Year (Self-Paced)
Courses Offered
10