Program Overview
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Duration
6 Months (Self-Paced) Program
Can be done in 6 months
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Total Courses
6
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Total Credit Hours
36 Hours
In our Retail Management program at Southeastern Michigan University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of retail management.
Core Business Foundation:
The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.
Professional Development And Networking:
Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.
Global Business Engagement:
The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.
Retailing is one of the largest sectors in the world economy. In this course, you will develop analytical skills related to retail operations and the retail environment by considering retail development and understanding the academic debate surrounding retail activity, with a view to putting this knowledge into practice.
This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.
The aim of this course is to provide an introduction to the basic principles of financial decision taking and the theory of finance. It will help provide you with a good understanding of the principles underlying financial theory and reasoning and the ability to apply these principles in a practical context.
Retailing is a dynamic industry, consisting of multi-sectors such as food, fashion, consumer goods, financial services and leisure, which comprise some of the largest companies in the world. This course aims to provide you with the skills and knowledge required to be a successful retail business specialist.
The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.
Through this course you will develop the important skills and knowledge you need to become a key player in the retail sector. You will gain an understanding of a wide variety of functions including marketing, buying, merchandising, logistics and distribution and financial management across a number of different retail channels.
Cost of Attendance
| Tuition Fee Breakdown | Cost |
|---|---|
| UNDERGRADUATE DIPLOMA | $3,240 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $3,240 |
WHERE AFFORDABILITY
Meets Opportunity
At Southeastern Michigan University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.
Our Eligibility Criteria
Explore SMICH’s Eligibility Criteria for Students Worldwide
Eligibility Criteria
High School Diploma, GED Or Equiv. International Education
Credit Hours
36 Hours
Course Duration
6 Months (Self-Paced) Program
Courses Offered
6